As a Mumpreneur myself and a business trainer, mentor and coach who specialises in working with Mumpreneurs I plan to outline just what triggers a Mumpreneur to set up in business and some of the problems that she faces.
Hopefully you will agree with my description. But first just what is a Mumpreneur?
According to Wikipedia:
“Mumpreneur is a newly coined term, as a female business owner who is actively balancing the role of mum and the role of entrepreneur”
That is the basic term explanation, however when I dig a little deeper into it I find a mother, who is also a business owner with a different mindset to the mother who is an employee or the mother who is a stay at home mum.
Firstly there are a whole new set of issues to deal with along with the normal roles that a mother has of housekeeping, childminding, budgeting, school-runs, etc.
For many the decision to set up in business in the first place is to allow them more time with their growing children, therefore the decision whether to be a full-time or part-time business owner comes into play.
For others it is because their children have now grown to a stage where they don’t need their mother so much that she decides to put the plans she has held off on for so long into action.
For all of them it is the desire to run their own business and make a success of it.
In today’s world, the very real possibility of a drop in income is just too much to take on immediately for some and they decide to hold onto the paid job they have and to ease slowly into self-employment.
This also has an advantage of allowing the Mumpreneur to test her market in real-time instead of relying on market research before setting up.
As demand for her service or product grows to the point where she can replace her paid income she can then make plans for quitting her employment and devoting her time to her business instead.
For other Mumpreneurs they don’t have the luxury of making a full-time or part-time choice. Either she or her partner has been made redundant and they need to replace that income so she starts up a business from home.
For all of them there are a lot of decisions to be made.
There will often be the complete lack of understanding from friends and family as to just how busy she is.
If she works from home they will still expect to be able to drop in whenever they want and expect her to be available.
For many there will be guilt at not getting the balance right, however with practice this will improve.
There will also be lots of steep learning curves.
,A new business is often treated the same way as a new baby in that it can be all-encompassing and time-consuming.
A new Mumpreneur will need to plan and learn to stick to those plans so that it doesn’t impact negatively on her family life.
She will also require training in the business skills that she doesn’t yet have. At some point she may have to consider hiring employees.
All of the above are both terrifying and exciting, yet ask any Mumpreneur if she regrets it and most of them will answer with a definite “No!” The positives outweigh the negatives by a long shot.
What do you think, is being a Mumpreneur good or bad for you? Let us know by replying in the comments box below.
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