Our Featured Mumpreneur is Willo King of www.partypacks.ie who has joined our team of Mumpreneur Experts
When did you start your business and why?
In 2011 from pure frustration. I had to visit four stores to find pink ribbon for my daughter’s birthday.
What is your role within your business?
What do you like doing most in your business?
Making people happy, seeing the relief when they realise we have what they want and nothing is a problem.
What do you like doing least in your business?
Accounts, I don’t think anyone really enjoys them.
How many people do you work with in your business?
Just little old me at the moment I do have a part-time PR Consultant & my husband listens to me a lot!!
How did you come up with the idea for your business?
I wanted to make homemade party bags for my daughter’s birthday I thought it would be nice if we sat down and made them up together but I had to go to four different shops to source everything which was very frustrating.
I went online and noticed there was a gap in the market for a really good online party supply store.
What is the best thing about being a mumpreneur?
The work life balance – I can be there for the kids, school collections, Christmas plays etc and make up the time in the evening or at weekends.
What is the worst thing about being a mumpreneur?
I never get a day off , I am working 24/7.
What is your biggest challenge juggling family life with running a business?
The housework is the biggest problem. If you call to my house what you see is what you get – we are a kitchen table industry at the moment but hope to get premises soon.
What business training did you have before or since you started your business?
I grew up in a family owned business so I have been trained from a very early age to run a business and be self-employed.
How has this helped you with growing your business?
This is my third business so I am hoping for third time lucky.
Have you received financial help in setting up in business? If yes from whom? E.g – bank, investor, etc.
I got a start-up grant of €5k from the County Enterprise Board (now Local Enterprise Office) it got me started, but that is all.
I do need further investment and I am looking at Angel Investors as there is not a lot of hope for support from the bank or state-run services at the moment.
How important do you see networking to help your business?
When it is just me at home or in an office I need the help and support of other like-minded individuals.
A little shout-out on Facebook and Twitter from another business can make all the difference, it is also great for bouncing ideas past people.
What Social Media networks do you use to promote your business and how effective have they been?
I also use the sale swap or buy pages all around the county – that really gets my business name out there which helps to build up a following.
Do you think there is enough support for mothers who are also business people?
No not at all.
I really feel Ireland is still under-valuing women in business, if you are not the CEO of a multi-national you are not taken seriously enough.
What are the biggest challenges facing you right now?
Finance to grow the business.
What is the best piece of advice you have ever received?
Always pay your taxes, turn up on time and look someone in the eye when you shake their hand.
What advice would you give to other mothers who are thinking about starting a business?
Do it, be prepared, it is not easy but if you believe in your product you can make it happen.
Now that you know more about Willo’s business be sure to go visit her website and bear her in mind for all your party needs.